These are the visual elements and stories that distinguish our brand. With a set
brand identity, we can avoid getting lost amongst thousands of apps and
forgotten in consumers’ minds.
The visual aspect of our brand – including our name, logo, and symbols – is a crucial part of how customers and partners can find and trust our product.
Placing Ling next to its logotype is essential when collaborating with outside companies who might need to become more familiar with our brand. Include this lockup in press releases, conferences, and other outreach materials.
The bottom of Ling’s face should align with the bottom of the letters “L”, “i”, and “n.”
The side of his head should align with the height of the letter “L.”
Please don’t place any objects, such as graphics or text, in the clear space shown.
The bottom of Ling’s face should align with the bottom of the letters “L”, “i”, and “n.”
The side of his head should align with the height of the letter “L.”
Please don’t place any objects, such as graphics or text, in the clear space shown.
This stacked, vertical version of the logo can be
used in third-party applications. The large size
and more prominent placement help the logo
stand out.
Use this version when supplying logos to third
parties or when you need to place the logo in a
square or tight space.
In order for our logotype to stand out, please don’t place any objects, such as graphics or text, in the clear space shown.
A simple and recognizable outline that captures the essence of the character in a bold, minimal form.
All show have this version that supports a white background. This version can be used for craft applications such as stamps or printing. However, for digital art, we recommend using the rounded version.
This version of our logo features a rounded shape with a white background enclosing the logo mark inside. It is specifically designed to ensure the logo stands out clearly when placed on various colored or complex photographic backgrounds.
The visual aspect of our brand – including our
name, logo, and symbols – is a crucial part of how
customers and partners can find and trust our
product.
When you want to use the icon for a specific
language, you can use this version.
For special campaigns or festivals, it is sometimes
necessary to change the background color of the
app icon to reflect the mood or theme of the
event. However, it is important to keep Ling
positioned at the center within the designated
safe area to maintain brand consistency and
recognition.
Our primary display font is Poppins, a modern and geometric sans-serif typeface that brings clarity and emphasis to key informatio
Large Key Numbers
Used to highlight important user-centric data, such as “2-day streak” or similar metrics. The bold style draws attention and improves readability.
Large Headlines
Ideal when typography is the main visual focus. Use for titles with up to 4 words. Best suited for hero sections or pages where text is central.
Medium Headlines
Can be used in standalone views such as paywalls or text-based screens like articles. This style is used sparingly in the overall product to avoid visual clutter.
Small Headlines
Similar to medium headlines but used in more compact layouts. Also limited to specific views and used with discretion.
Body font uses Noto Sans, as described in the typography primitives above. Other scripts should use the fonts specified in the Figma Typography file (also linked below).
Used for short or longer body text, from short sentences to paragraphs.
The medium size is used for secondary action, support copy, and in smaller components in which Body large would not be the best fit.
Emphasis on words where the “Body large” style is applied.
Emphasis on words where the “Target large” style is applied.
Our brand colors are what distinguish us from other companies. Here’s how each of our brand colors should be used: Orange: Core color of our brand Midnight and dark grey: Commonly used for typography White: Most commonly used as a background color
The illustration uses a carefully curated color palette to reflect the mood, tone, and personality of the characters. Each color is chosen with intention. Warm tones suggest friendliness and energy, while cooler tones bring a sense of calm and balance. The palette is designed to ensure visual harmony and consistency across the entire artwork. Shadows and highlights are subtly applied to add depth without overpowering the overall composition. The use of color also supports storytelling, helping to guide the viewer’s eye and emphasize key elements in each scene.
Using consistent shapes is how people will recognize us, even at times when our logo isn’t visible.
Most of Ling’s illustrations are made from either a circle, rectangle, or square. You can then use Pathfinder to create any additional parts.
Each illustration should use between 10-20 shapes.
