Did you know that in South Korea there are two Valentine's Day holidays that bless you with more bliss and more extravagant gifts? In this blog post, we will tell you all about a day in South Korea when chocolate factories work more shifts and the supermarkets sell ready-made white marshmallows. If you never knew there was the popular Korean holiday called White Day, let's get started!
As the world is full of hatred, hardships, struggle, and less humanity, where people are running after materialistic things, dying for money, status, jobs, careers, etc. there is a dire need for the occasions where people spread love and affection towards each other and forget all the negativity. Days like White Day pave the path for getting rid of harmful feelings and spreading love.
Every nation has its specialized holidays and so does Korea. There are many unique facts about this day. This day can also be called a love day because every couple expresses their love for each other. Some people do this by saying the Korean phrase Saranghaeyo i.e I love you to make their partners feel loved and special. It is a commercialized holiday as Marshmallows were marketed on this day. There are lots of preparations for his holiday in Korea. It is also known as the second Valentine’s Day.
People of South Korea cherish this romantic holiday called the White Day on March 14th every year. It is celebrated exactly a month after Valentine's Day. During this important holiday, romantic partners exchange gifts with each other. Gifts received on Valentine’s Day become reciprocal to the gifts on White Day. This holiday originated in Japan and then spread in countries like Korea and China. This fun day is basically for boys to show love for girls. The exchange of gifts happens on this day. Convenience stores are full of people buying pleasantries for their partners.
White Day is known to be celebrated in 1978 by the National Confectionery Industry Association for the very first time. It is also called an answer day to Valentine’s Day, as men pay back girls in return for chocolates and lots of other gifts that boys had received on Valentine’s Day.
More extra vagrant gifts are known to be exchanged on this day. Chocolate companies market white chocolate, which is considered an important gift to be exchanged on this day. White marshmallows are an integral part of this fun little holiday. People receive so many marshmallows that this day has been given the nickname Marshmallow Day. Chocolate, white flowers, treat baskets, large stuffed teddy bears, and jewelry for women are the common gifts of this day. Candy is considered an important way to confess one’s love. Every gift is mostly white. This is an expression of social obligation.
There was a pretty good reason for choosing a white color. The white color is known as a color of purity to express pure love.
White Day is just celebrated in some countries like Japan, Korea, Taiwan, and China while other parts of the world do not celebrate this day. It is one month later than Valentine’s Day (which is a universal love day).
Following are certain words with their English translation that are common among Koreans at the event of White Day:
Both these days are romantic holidays. These days are known for exchanging gifts among partners:
Valentine’s Day was innovated in AD 496 by Pope Gelasius. The reason behind this day is to give respect to Saint Valentine, who was a Christian martyr. It was the first romantic holiday of that time due to which the tradition of love flourished. Greeting cards for Valentine’s Day were a known fashion in Great Britain.
However White Day originated in Japan. And it was introduced by the confectionery industry, situated in Japan. It was first cherished in 1979. First-ever gift of a White Day that was given is known to be Marshmallow which was marketed by Ishimura Mancido and was a Fukuoka-based confectionery company.
Presenting flowers is one of the main customs of this day. Greeting cards are sent to each other. Love birds usually go out with their partner on a date to enjoy this particular day. doves, heart signs, and the figure of a winged cupid are the symbols of Valentine’s Day. Giving chocolates is one of the sweet gestures done by mostly women to press their love for their partners. The chocolate presented can either be called home-Choko meaning chocolate of love or giri Choko representing courtesy chocolate. If women present handmade chocolates to men it indicates that this man is the only man in that woman's life.
The White Day started in Japan and it is known for returning gifts. Those should be more worth than men had received from women on Valentine's Day. Sabai gaeshi is the term that describes this rule and it means thrice the return. If men do not return the gifts according to this rule it symbolizes that men are considering themselves superior to women or if men return a gift that is an equal price to a gift received from women it symbolizes that he is ending the relationship. That is why giving Jewelry and expensive clothes are encouraged.
The red color is associated with Valentine’s Day as is the color of love while white color is for the White Day as white is for purity so it shows the purity of love.
That's it for this blog post. if you want to learn Korean then make sure to check out the other features of Ling App which will make learning Korean fun and easy for you. You can also check out Korean Last Names and Korean Manners.